Slopestyle; Halfpipe; Snowboarding; alpine skiing combined:
Two years in the making, blood sweat and tears have gone into the Blackout Jacket, our first ever jacket! The most important thing was to design and develop a product that we thought encompassed everything we aspire to be as a Brand. Making multifunctional garments that serve our riders from Peak to Street.
The process of developing the jacket was both exciting and painstaking in equal measure, with days and weeks spent studying jackets from the archives of some of the great brands and designers and combining that with research into current trends in both streetwear and mountain wear.
The result of all this work has produced a classic parka cut jacket, perfectly blending snow sports and street wear. As a multifunctional design, this jacket, with its street styling, is perfect for the rider both on and off the mountain.
As our first ever jacket we have been super focused on trying to bring out the street style design, which is at the core of everything we do. The Blackout Jacket has all the qualities of a rugged mountain jacket coupled with all the elements of a strong street jacket.
We are immensely proud of this jacket and believe it is the start of a new age of mountain apparel, an age that will change the dynamic of how people view their gear. Not boring, but not garish, and certainly not for the back of the cupboard once you get home!
Welcome to the new age of mountain apparel, fashionable, technical and affordable!
Blackout Jacket: Blackout Jacket - FAM CLOTHING