Slopestyle; Halfpipe; Snowboarding, Alpine Skiing Combined:
We started FAM because of our love for riding, planks or boards. Snowsports is about freedom to rip it up in the powder or the park with the FAM, wearing some good-looking gear.
FAM was also created because we were bored of the clothing churned out for snowriders. Our designs bridge the gap between urban street fashion and snow sports apparel. The FAM brand is about creating a sense of identity and uniqueness, but also about capturing the unity that is in keeping with not just snowboarding and skiing, but with life in general (deep bruv).
Our outerwear is all about Peak to Street. Fashionable gear, functional product, great for the mountain, but equally great for a cold day in the city. Everything we do is about giving riders an identity, a style that identifies with what it is to be involved in snow sports - looking like a player riding like an animal.
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