Slopestyle; Halfpipe; Snowboarding, Alpine Skiing Combined:
It’s hard to believe it’s been 2 years since we started designing and building gear for snowriders. That might not sound a lot to most people, but the things we have learnt in that time and the journey we have gone on, taking us all the way from sketchy trips to China, nearly getting shot in Turkey and product shoots with no snow. What started as an idea between two friends outside a bar has evolved into the collective effort of a small group of lifers in the UK and Europe. We’ve enjoyed every single minute of this rollercoaster and cannot wait to get on the next.
After countless late nights and early mornings, we’re standing on the edge of a new season. In anticipation of those powder days, thousands of miles traveled, hundreds of beers drunk and endless laughs with mates, we’re kicking off the 2017 season with our first Full Collection.
This has truly been a labour of love for us, with so many ups and downs on a journey, which ends with what we consider to be a real first step towards properly urban inspired apparel. All of our collection takes cutting edge street trends and combines it with the functionality for the winter. This truly is us as a Brand and represents everything that we think urban snow sports is about.
This is our statement, our first, but certainly not our last.
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